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Milo the Legendary Chocolate Malt Brand

Interesting Facts About Milo:
- Milo was originated from Australia in 1934 as a Tonic Food for strength.
- The brand name Milo was named after an ancient famous Greek wrestler called 'Milo of Croton' in the 6th Century BC.
- Malaysia has the world's highest per capita consumption of Milo after Singapore.

Super September!

From Ben & Jerry’s Ice Cream to Kellogg’s Breakfast Cereals, Upscale Avenue has been working round the clock fulfilling our Customers needs in this Super September!! We will also soon be entering into a Cooperation Agreement with one of UK…

Insider News

August 15, 2025 – Upscale Avenue is pleased to announce that we will start trading in FMCG Foods & Drinks with United States and we are hopeful the project will start within weeks! Stay tuned!

Fried Instant Noodles at the very Best!

Upscale Avenue has started exporting Ibumie Instant Noodles this year to both Middle East & the United State. Sales have been very positive and encouraging. The Export Packaging to both international markets is different from the one distributed in local…

Even The Late Queen Elizabeth II Has Been a Fan!

The story of Lingham’s Chilli Sauce first began in 1908 in Penang, Malaysia. Using only four ingredients, the all-natural chilli sauce combines an exquisite taste of sweet and spicy flavours were crafted into this sublimely piquant sauce to satisfy the…

Japanese Finest Soya Sauce & Ours are Non Alcohol!

Kikkoman soy sauce is the best-selling shoyu in the world. It has a complex natural brewing (fermentation) process – a special aspergillus mould is added to steamed soy beans and roasted wheat to produce a “koji” mash to which water and…

Upscale Avenue Appointed as Distributor for F&N

We at Upscale Avenue are delighted to be appointed as an official distributor for F&N food products. We look forward to a fruitful partnership with such a leading conglomerate company.