Our Managing Director, Sebastian Lim is very passionate in rescuing animals. He believes that animals welfare should be defended and protected as they could not voice out themselves. We work with organizations such as WWF, Save Our Malayan Tiger Campaign…
Our Managing Director is Mr Sebastian Lim. He was educated in England and was a qualified Solicitor of England & Wales with 8 years PQE. Besides his Law Degree LL.B (Hons), Sebastian has also received his Postgraduate in MBA in Manchester,…
It was our great pleasure in hosting our China.s partner Moogo’s in their market visit to Kuala Lumpur. We had some very productive and positive meetings with various companies such as Delfi, Nestle’s, Lotus’s, Chengco’s and Biotropic. We look forward…
We are grateful & thankful to the impeccable Nissin’s Team in Indonesia for their fantastic effort in assisting us for getting our order to Middle East! We are already looking at our next delivery!
Brazil is the world’s largest producer of Arabica coffee beans, a variety known for its mild flavour. However, as climate change makes Arabica increasingly difficult to cultivate, some farmers have begun planting Robusta beans. Robusta beans have a more bitter…
All the latest food trends moving into 2026 as picked by industrial leaders, retailers and professionals.
This is a point that often causes confusion, even among well-intentioned consumers. A vegan product simply means no animal-derived ingredients.It does not guarantee that the product is Halal. Why? 🔸 Alcohol (ethanol) can still be present– added directly– or used…
Looks like Shrinkflation will continues into 2026 as food manufacturers across the world have been reducing package sizes instead of raising prices outright. Economists note that manufacturers have often quietly resize products to manage rising labour, ingredients and logistic costs…
We are delighted to share that Upscale Avenue has been appointed as Tipco’s official exporter for Tipco juices for the Kingdom of Saudi Arabia’s market. We wish Tipco the very best in their presence in KSA and we look forward…
Upscale Avenue will start distributing products from one of Britain’s largest supermarket chain, Morrisons. There will be over 5,000 of SKUs to choose from such as coffees, table sauces, condiments, frozen desserts and popular British foods.