Our Managing Director is Mr Sebastian Lim. He was educated in England and was a qualified Solicitor of England & Wales with 8 years PQE. Besides his Law Degree LL.B (Hons), Sebastian has also received his Postgraduate in MBA in Manchester, UK. His last stint as a Solicitor was with Hill Dickinsons LLP where he was attached with their Corporate Law department before relocating to Beijing, China.
From there, Sebastian has ventured into the food & drinks sector and other businesses where he honed his skills & experiences for over 17 years. He has worked with various companies as their adviser or involved in their projects in which includes Manchester City Football Club, Liverpool FC, Manchester United FC, Iceland, Shun Hing’s Group, Dong Hao Lansheng Group and Moogo. Sebastian spends most of his spare time on rescuing stray cats and dogs. He hopes to own a Stray Pets Shelter when he retires.
An audience with The Royal Family of Kelantan, Her Majesty Royal Highness YMM Raja Perempuan Tengku Anis Binti Al-Marhum Tengku Abdul Hamid, YM His Royal Highness Dr Tengku Muhammad Fa-iz Petra Ibni Almarhum Sultan Ismail Petra & Her Highness Che Puan Sofie Louise Johansson Petra.
With Christian Lagarde – Managing Director for International Monetary Fund (IMF) 2011-2019 & Current President of European Central Bank
With Liz Truss – Former British PM, British International Trade Secretary (2019-2021), Defra (Department of Environment, Food & Rural Affairs Minister (2014-2016)
Attended the 7th EU-China Business Summit at the Peope’s Hall of China – with the presence of His Excellency Prime Minister of China Mr Wen Jibe
Attended ASEAN-China Summit with the presence China Minister of Foreign Affairs Mr Yang Jiechi (2007-2013)
Attending an event in Shanghai with Prince Williams
With Adrian Filby, Former Celtic FC Commercial Director & the current Aston Villa Commercial Director
Hosted a table – with Michael Charlton (Minister Counsellor for DIT and other Diplomats from British Embassy at the British Gala Dinner, Beijing
Welcoming Scotland’s First Minister Nicola Sturgeon to China.
Attending Manchester-Wuhan Commercial Bureau with the Wuhan’s Mayor.
Was the first person who developed NFC Orange Juice in China.
With Datuk Iskandar bin Sarudin, the former Ambassador of Malaysia to China and the Chairman of AEON Malaysia.
At an event with His Royal Highness Tengku Laksamana Selngor Tengku Sulaiman Shah.
Invited to sign a MOU at the 3rd CIIE Shanghai between Iceland UK – Dong Hao Lan Sheng
With Malaysian Personality Harith Iskander & Dr Jezamine Lim at a renowned Military Stem Cell’s Hospital in Beijing.
