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Brazil Begins Switching Coffee Bean Varieties

Brazil is the world’s largest producer of Arabica coffee beans, a variety known for its mild flavour. However, as climate change makes Arabica increasingly difficult to cultivate, some farmers have begun planting Robusta beans. Robusta beans have a more bitter…

Shrinkflation Will Continue to 2026

Looks like Shrinkflation will continues into 2026 as food manufacturers across the world have been reducing package sizes instead of raising prices outright. Economists note that manufacturers have often quietly resize products to manage rising labour, ingredients and logistic costs…

Tipco NFC Juices

We are delighted to share that Upscale Avenue has been appointed as Tipco’s official exporter for Tipco juices for the Kingdom of Saudi Arabia’s market. We wish Tipco the very best in their presence in KSA and we look forward…

British Retailer Morrisons x Upscale Avenue

Upscale Avenue will start distributing products from one of Britain’s largest supermarket chain, Morrisons. There will be over 5,000 of SKUs to choose from such as coffees, table sauces, condiments, frozen desserts and popular British foods.

Milo the Legendary Chocolate Malt Brand

Interesting Facts About Milo:
- Milo was originated from Australia in 1934 as a Tonic Food for strength.
- The brand name Milo was named after an ancient famous Greek wrestler called 'Milo of Croton' in the 6th Century BC.
- Malaysia has the world's highest per capita consumption of Milo after Singapore.

Super September!

From Ben & Jerry’s Ice Cream to Kellogg’s Breakfast Cereals, Upscale Avenue has been working round the clock fulfilling our Customers needs in this Super September!! We will also soon be entering into a Cooperation Agreement with one of UK…

Insider News

August 15, 2025 – Upscale Avenue is pleased to announce that we will start trading in FMCG Foods & Drinks with United States and we are hopeful the project will start within weeks! Stay tuned!

Fried Instant Noodles at the very Best!

Upscale Avenue has started exporting Ibumie Instant Noodles this year to both Middle East & the United State. Sales have been very positive and encouraging. The Export Packaging to both international markets is different from the one distributed in local…