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Hosting Moogo’s Visit to Kuala Lumpur

It was our great pleasure in hosting our China.s partner Moogo’s in their market visit to Kuala Lumpur. We had some very productive and positive meetings with various companies such as Delfi, Nestle’s, Lotus’s, Chengco’s and Biotropic. We look forward…

Nissin Instant Noodles

We are grateful & thankful to the impeccable Nissin’s Team in Indonesia for their fantastic effort in assisting us for getting our order to Middle East! We are already looking at our next delivery!

Brazil Begins Switching Coffee Bean Varieties

Brazil is the world’s largest producer of Arabica coffee beans, a variety known for its mild flavour. However, as climate change makes Arabica increasingly difficult to cultivate, some farmers have begun planting Robusta beans. Robusta beans have a more bitter…

Shrinkflation Will Continue to 2026

Looks like Shrinkflation will continues into 2026 as food manufacturers across the world have been reducing package sizes instead of raising prices outright. Economists note that manufacturers have often quietly resize products to manage rising labour, ingredients and logistic costs…

Tipco NFC Juices

We are delighted to share that Upscale Avenue has been appointed as Tipco’s official exporter for Tipco juices for the Kingdom of Saudi Arabia’s market. We wish Tipco the very best in their presence in KSA and we look forward…